Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com
As drought levels continue to rise, home and business owners in hot, arid climates seek alternatives to water-intensive natural turf grass. (more…)
Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com
Thank you to all our friends from around the world who joined us at FSB Cologne 2013!The FSB Cologne Trade Fair has always been an important event for Act Global. It brings together employees, friends, partners, and leaders from around the world to showcase the best innovations and developments in the industry.
For four days, there was rarely a lull – a constant stream of friends, partners, and new faces filled our stand. It was our mission to make every visitor feel at home with Act Global, and welcome to stay as long as they wish. The FSB offered a truly global platform to create new connections, as well as new memories with old friends.
With sales and partners in over 70 countries, we are thankful and energized by our growing Act Global family. We believe that together, we can make an impact. We can effect youth by providing them a safe place to play; address environmental challenges such as drought, pesticide use and capping landfills; advance sports fields through our high-quality synthetic turf systems; improve airport safety with aviation turf…and so much more.
We look forward to continuing to grow our company and product developments, and for what the next year will bring!
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Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com
Act Global Launches New Web Domain www.ActGlobal.com
Austin, TX (July 10, 2013)
Worldwide synthetic turf manufacturer’s growth and expansion into new segments prompts decision to acquire a new web domain.
To reflect their growing position in multiple segments within the synthetic turf market, Act Global Sports has launched a new website www.ActGlobal.com. While the company was founded on sports turf, Act Global has added product lines over recent years for landscaping, aviation and landfill uses.
The company utilized an intermediary to acquire the premium web domain from another USA firm in an unrelated industry. While its corporate branding will reflect the Act Global brand, there is no change to any corporate legal structures around the world.
John Baize, managing director of Act Global, explains that this decision reflects both the company’s strategy and its corporate values. “Our innovation strategy starts with key concepts of synthetic turf – the numerous environmental, aesthetic and land use benefits – and applies it across multiple applications through research and development investments. As our business and product offerings continue to grow, it is important that our brand stays relevant across our widening segments,” said Baize.
According to Baize, the firm’s “Be More” tagline also conveys Act Global’s mission to continually improve every facet of its business. Whether product technology, relationships with its valuable partners, maintaining a sustainable business model, or lending support to world aid organizations, Act Global is focused on being socially-conscious and a leader in the business community. Act Global actively supports organizations such as CARE, World Vision and Conservation International.
For the new ActGlobal.com, Baize said the company wanted a modern, energetic and approachable look. The redesigned site features a black background with bold accent colors, simple navigation and an interactive home page displaying the company’s social media feeds, a video player and rotating news images. Visitors can easily navigate the company’s business segments, corporate information, product range, testing data, and industry information such as artificial turf installation guidelines, synthetic turf maintenance guidelines, the FIFA Quality Concept for Football Turf, natural grass benchmark studies and more. The website is translated into nine different languages to reach the company’s global market.
While the company still focuses largely on synthetic sports turf, artificial turf is also a natural fit for a variety of other applications. LiteEarth has a patent pending earth capping system, which permanently merges synthetic turf to an EPDM membrane for long-term closure of landfills, coal ash and gypsum deposits. The company also manufactures lines of aviation turf, golf turf, pet turf, landscape turf and more.
Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com
The popular national television show “Fox & Friends” on the Fox News Channel is airing the All-American Summer Concert Series every Friday through September 2. Last Friday May 27, an excited crowd in New York City enjoyed an outdoor picnic on our Xtreme Lawn before the famous band Plain White T’s performed in front of them. The show airs from 6am to 9am Eastern Standard Time. Enjoy!!!