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![Act Global Launches New Web Domain to Reflect Expanding Business]()
by Shelby Becker
Act Global Launches New Web Domain www.ActGlobal.com
Austin, TX (July 10, 2013)
Worldwide synthetic turf manufacturer’s growth and expansion into new segments prompts decision to acquire a new web domain.
To reflect their growing position in multiple segments within the synthetic turf market, Act Global Sports has launched a new website www.ActGlobal.com. While the company was founded on sports turf, Act Global has added product lines over recent years for landscaping, aviation and landfill uses.
The company utilized an intermediary to acquire the premium web domain from another USA firm in an unrelated industry. While its corporate branding will reflect the Act Global brand, there is no change to any corporate legal structures around the world.
John Baize, managing director of Act Global, explains that this decision reflects both the company’s strategy and its corporate values. “Our innovation strategy starts with key concepts of synthetic turf – the numerous environmental, aesthetic and land use benefits – and applies it across multiple applications through research and development investments. As our business and product offerings continue to grow, it is important that our brand stays relevant across our widening segments,” said Baize.
According to Baize, the firm’s “Be More” tagline also conveys Act Global’s mission to continually improve every facet of its business. Whether product technology, relationships with its valuable partners, maintaining a sustainable business model, or lending support to world aid organizations, Act Global is focused on being socially-conscious and a leader in the business community. Act Global actively supports organizations such as CARE, World Vision and Conservation International.
For the new ActGlobal.com, Baize said the company wanted a modern, energetic and approachable look. The redesigned site features a black background with bold accent colors, simple navigation and an interactive home page displaying the company’s social media feeds, a video player and rotating news images. Visitors can easily navigate the company’s business segments, corporate information, product range, testing data, and industry information such as artificial turf installation guidelines, synthetic turf maintenance guidelines, the FIFA Quality Concept for Football Turf, natural grass benchmark studies and more. The website is translated into nine different languages to reach the company’s global market.
While the company still focuses largely on synthetic sports turf, artificial turf is also a natural fit for a variety of other applications. LiteEarth has a patent pending earth capping system, which permanently merges synthetic turf to an EPDM membrane for long-term closure of landfills, coal ash and gypsum deposits. The company also manufactures lines of aviation turf, golf turf, pet turf, landscape turf and more.
Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com
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by Shelby Becker
Construction of an Act Global artificial turf field in Don Matias, Colombia
We are excited to announce another Xtreme Turf field being installed in Colombia!
Don Matías, a municipality of Antioquia, Colombia, is converting an existing natural grass stadium to an Xtreme Turf synthetic field, surrounded by a multi-sports recreational track. (more…)
Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com
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by Shelby Becker
Act Global congratulates event organizers and provides sponsorship contribution to landmark American football event.
Austin, Texas – More than 80 post collegiate American football players from around the world, as well as thousands of fans, gathered for the inaugural 2013 ProGrass International Scout Bowl on March 15 in Florence, Alabama. Act Global would like to congratulate ProGrass and all event organizers on their success, and is pleased to provide a sponsorship donation to this landmark event. (more…)
Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com
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by Shelby Becker
FIFA Goal Project at Brazil National Training Center, Granja Comary
Austin, TX, March 19, 2013
With the recent installation of a FIFA Recommended Two Star synthetic turf pitch from Act Global, the Confederação Brasileira de Futebol (CBF) has one of the top playing surfaces in the world. The FIFA Two Star mark indicates a field which is assured to meet the highest international performance and quality standards for elite level football.
Bordered by lofty mountains, and situated at an elevation of 871 meters outside Rio de Janeiro, the site of the CBF Training Center, also named Granja Comary, is picturesque. The new synthetic turf pitch was installed as part of a FIFA Goal Project, which enables member associations to fulfill developments which advance football in their countries. Act Global was selected because of their high-quality artificial turf and commitment to FIFA international performance standards.
FIFA Recommended Two Star pitches meet the most stringent requirements for top-class international sport, tailored towards the specific needs of elite football. To be awarded this mark, pitches are required to undergo two phases of rigorous laboratory and field testing conducted by FIFA-accredited institutes. Sports Labs performed field testing at the training center, for deformation, shock absorption, energy restitution, ball roll, ball rebound, traction, torsion and aesthetics. The tests were run multiple times on various surface points to ensure precise results. The field was determined to meet the top professional quality and performance standards to earn FIFA Two Star certification.
The original construction of the CBF Training Center was the first Goal Project implemented in Brazil, completed in 2005, to help elevate football education and training in this top football nation. The famous Brazilian national football team is the only national team to have played in every FIFA World Cup, and with five World Cup victories, they currently hold the title for most wins. In 2014, Brazil will also host the FIFA World Cup and Granja Comary will be the site of preparation for World Cup football players.
As part of the CBF International Programs, youth, college and professional players from around the world can access this world-class facility. CBF International offers team travel packages, coaching education, individual training, football camps, goalkeeper programs, facility tours and more.
Over the last seven years, Act Global has been awarded a total of 15 FIFA Goal Projects in Africa, Asia and South America.
Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com
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by Shelby Becker
To maximize the appearance, performance and longevity of your synthetic turf surface, maintenance is essential.
To provide direction on this important issue, the Synthetic Turf Council has released new, improved guidelines that meet the requirements of today’s artificial turf systems. The STC states four key areas that drive the need for objective synthetic turf maintenance guidelines:
1. Maximize the appearance and longevity of your synthetic turf—Improperly maintained fields will degrade faster and compromise playing conditions.
2. Ensure maximum performance and playability—Through a combination of regular maintenance and performance testing, it is possible to track the synthetic sports field’s performance and anticipate the end of its useful life.
3. Address field usage topics and special circumstances—Factors such as age, hours of use, type of usage, climate, contamination and other situations impact the performance of the synthetic turf.
4. Meet your field’s warranty requirements—While a maintenance regimen can support the requirements of a warranty, the details of a maintenance plan should be carefully reviewed with the field builder to assure that it complies with and does not void any provisions of the warranty.
*source: Synthetic Turf Council
Ongoing routine maintenance can include keeping the playing surface free of debris, maintaining proper infill levels, and brushing the turf. More specialized maintenance may include decompaction, seam repairs and cleaning of the infill. These comprehensive guidelines discuss all aspects of maintenance from proper cleaning materials, to equipment and techniques, so you can keep your field in top performing condition.
You can follow the link to download your own copy of the “STC Guidelines for Maintenance of Infilled Synthetic Turf Sports Fields”.
Shelby Becker is a creative content creator and marketing specialist at Act Global. She’s an animal rights activist, avid concert-goer, and scary movie enthusiast. Follow her on LinkedIn .
For more information, contact marketing at sbecker@actglobal.com
